We produced the brand launch commercial for BMWi, represented at the International Motor Show (IAA) in Frankfurt a. M. Filming took place in Vancouver. Thanks to the great cooperation of production service company Lemonade Films and Ted Hermann, we were able to produce spectacular images.

BMWi stands for visionary electric vehicles, mobility services and inspirational design. It also encompasses a new understanding of premium quality that can be summed up in one word: sustainability.

With BMWi, the BMW Group pursues a holistic approach: customised vehicle concepts, an emphasis on sustainability allthroughout the value chain and a whole series of complementary mobility services are all a part of BMWi’s vision to redefine our understanding of personal mobility.

Winner of the Design category at the Automotive Brand Contest 2012.

The spectacular shooting of our case film in moving image material in Canada is best summed up in the following:

Three days, five city blocks, eight police units.